Tuesday, June 10, 2008

Small Business Marketing in Iowa City

Considering I've moved operations of my news gathering self to Iowa City, I thought I better quickly organize with the same kind of materials I have when marketing my small business. This time, in Iowa City, I'll be focusing a lot more on creativity and writing with The Owl, so I can hopefully use the publications to earn a little revenue but also advance other important issues. For example, I could write a little about Barack Obama, or perhaps any elections that might be going on. I could give people suggestions on where to go, where to spend time, what they should try eating. I think the unique design I've placed on things will have an enormous impact.

This time I've got a significant amount of creativity in my marketing - although most of it has probably been done before by others. I am using my knowledge of vistaprint to make some of the most professional looking brochures and postcards ever designed, much better than anything my competition could come up with. I have postcards with 1 side calling for artists and writers to help me create stuff, then the other side calls for people to submit their events online. It's is an excellent way to gain traffic to my Iowa City website, so that I can use that online space as a way to reach out to local people. I'm excited to be so organized in this marketing campaign, and I'm certain that I can be very effective.

I'm also certain that my Iowa City projects will be a tremendous success. I have developed a creative design that will attract readers to any print publications we create - and I have a pretty easy to navigate website that will also be filled with the same stories that appear in print. I have the ability to quickly add and update stories on-location, and can create a very useful tool for Iowa City residents.