Top Goals For A Good Campaign

Every campaign has some important goals, either to get someone elected, to get the public aware of an important issue, or to further some specific purpose. Some campaigns go the wrong direction and attack opponents instead of issues - and that's not the right way to do things.

A good campaign needs to focus on important issues that the public cares about, or issues that the public should care about. For example, in my campaign I focused on the drug problem facing Muscatine. Everyone in Muscatine has felt it's impacts at some point - and it's something that's easy to care about. People just don't want their children near drugs and all the negative consequences that come with illegal substances.

But also, I focused on something lesser known, new technology. The public likely did not care all that much, but if they understood that if we used the right new technology we could save money, then they certainly would care.

A good campaign does not say bad things about their opponent unless they deserve it. I could understand if the other candidate had stolen money from their job that your campaign would try to make the public aware of that - but they shouldn't attack because of the other candidate smokes cigarettes, or had a bad time as a youth, or if you think they haven't been doing enough for the place. Good campaigns always focus on "This is why we're the best, and if someone else thinks they're better, let them tell you because we're the best."